The Challenge
Mobile search is one of the most promising mobile applications available. However, users still search from their mobile devices considerably less than they search from their computers. Two major reasons are inconvenient user interface and difficulties in finding good mobile content.
Spotlight for mobile
Velingo has developed and patented a Mobile Search Enhancer which can be integrated with any mobile search engine, enables easier navigation through search results and provides targeted content recommendations, eliminating the need to scroll down or surf further. The user gets an instant result, just by clicking on tags.
Experience Spotlight for Mobile
Consider the search results for "U2".
Instead of having to scroll through results' pages, the user is supplied with a few tags, which help him narrow down his search
and get to the best result instantly.
Benefits for the mobile user
- Users get instant results without the need to scroll down on endless results.
- Tags improve mobile search navigation by saving keyword typing.
- Tags help the user to narrow or expand her search.
Increased providers' revenues
Spotlight for Mobile is the optimal solution for mobile content providers as well as for mobile search engines. With Spotlight, providers can recommend related content, and thus increase user satisfaction. For instance, if a user looks for a ringtone by a certain artist, Velingo's recommendation engine will suggest other artists related to the searched one.
Spotlight tags can direct the user back from the open web,
to the provider's content