Ad Targeting- The Problem
If you are a publisher or search provider you probably get revenues from your services by advertisements. You can use Google, Yahoo or other networks and these services will target advertisements to what your user searched for. For instance: a user searches for "bike", and your ad-network provider will display advertisement related to bikes: a local store that sell bike parts. This works great when an advertiser really bids for the word "bike". But did you notice how many searches do not have any advertisement? Try your own name. Unless you are the president, you won't receive any advertisement. The consequences that the publishers and search providers are loosing ad revenues.
Spotlight Ad Targeting
Velingo has developed and patented an advertisement target system which can be integrated with any search engine, and increase revenues by suggesting related ads term in real time and targeted to the user and community tastes. This is how it will look once you are searching for "Abraham Lincoln"
Increased providers' revenues
Spotlight for Ad Targeting is the optimal solution for search content providers that want to increase their revenues with their current services without modifying the search infrastructure. Velingo satisfied customers report that their search revenues increased by significant numbers once they installed Spotlight for Ad Targeting.